BY BARRY SIMMONS

i've decided.®

THE MOST POWERFUL STATEMENT

"I'VE DECIDED."

The most powerful statement.

Spoken by those who dare to take the big risks necessary to achieve their greatest ambitions.

i’ve decided.® emboldens these driven individuals to fearlessly make big decisions.

THE MOST POWERFUL STATEMENT

MEET BARRY SIMMONS JR

CEO and Pioneer of i've decided.®

BARRY SIMMONS JR

I am a rising senior at NYU Stern pursuing a double-major in finance and marketing. My passions lie in these two areas, along with a third - fashion. To this end, over the past five years I have successfully managed my growing clothing brand, i've decided.®, which is dedicated to inspiring young driven individuals to make big, life-changing decisions. Furthermore, I am currently employed with Amazon Business in NYC on their new Strategic Accounts team, where I am responsible for helping strengthen the business relationships with their Fortune 100 and Fortune 500 clientele.

QUALITY SPACEWEAR FOR BIG DECISION MAKERS

NEON CITY COLLECTION

Inspired by the vibrant nightlife of Manhattan's Lower East Side, the Neon City collection features two phosphorescent tees styled after the neon signs that light up the area's lively streets. This collection is for those driven individuals who not only work hard, but know how to play hard, too.

ivedecided, Fashion Designer, Fashion Brand, Underground Fashion, Creative DIrector, Streetwear, Menswear, High Fashion, Garments, Shirts, Pants, Socks, FITS
For motivated students with bigger-than-life aspirations.

Premium Collegiate Hoodies

“I’ve decided.” is the single most powerful statement known to mankind. BIG DECISIONS are the seeds for everything, from advanced technological innovation to brutal international warfare.

I started i’ve decided.® almost five years ago with the intention of emboldening driven individuals to fearlessly make their lives’ biggest decisions. My goal is to make the wearer feel INVINCIBLE in id.®, and this notion permeates through the design & construction of my latest piece —

Today, I introduce to you the i’ve decided.® Premium Collegiate Hoodie. Made of 450GSM heavyweight fleece, this piece invokes enhanced levels of drive and ambition when worn, while thoroughly protecting against the harsh winter.

Thank you endlessly to those who have helped me bring this collection to fruition. It takes a village.

Lastly, I want to sincerely thank all who have rocked with id.® over these years. Y’all have given me a true sense of purpose, real goals to accomplish, opened up my creative mind, enabled me to begin forging fashion’s newest frontier and supported me while doing it. Along with sooooooo much more. Absolutely invaluable. Thank you.

To my new supporters, thank you for recognizing something to believe in. I heavily encourage you to stick along for the ride because we’re headed to space next, literally.

Barry Simmons, Jr.

🧑🏾‍🚀🚀®

I'VE DECIDED TO PROTECT THE PLANET.

As a growing brand, i've decided.® recognizes the importance of making positive environmental decisions, which is why we regularly take steps to help minimize our ecological footprint.

Our Premium Collegiate Hoodies have been produced in a W.R.A.P.-certified facility that is audited annually to the highest ethical and environmental standards. Furthermore, our stickers are produced with an eco-friendly adhesive and low density poly material, identified by recycling code IV.

Our Rocket Logo Tees were manufactured by a company whose facilities produce almost zero landfill and ultra-efficient machines save several million gallons of water each week.

In addition, the bubble mailers we package and ship our lighter products in are made entirely of recycled content and are even reusable.

We will continue improving our environmental impact with each collection we produce until we operate as ecologically efficient as we possibly can - because that's the best decision.

On this page, we will keep you updated about our improvements on this front. Feel free to use the Contact Us page to reach out with any suggestions, questions or inquiries regarding our sustainable practices. Thank you infinitely for believing in i've decided.®. Here's to a greener tomorrow.

 

- Barry Simmons, Jr., CEO